This is our daily task. This is how we fight back. Not with any grand gestures. But with small everyday actions.
Ordinary household chores can become extraordinarily good thanks to our new composition. Everyday salvation can be found in strange places. Like a basket of dirty socks and wrinkled shirts.
And you just have to decide. Deciding to keep your clothes for a longer period of time. Make them last longer and look great at the same time. JOIN THE FIGHT
When we say we live and breathe clean, we mean it. Everything from conducting our business to the procurement of raw materials and the fight against plastic waste in the oceans. We want to find new ways to realize our pure values, even if it takes time. See what we’re doing now below.
What we do defines who we are. Whether it was the launch of our original phosphate-free detergent in 1979 or our plant-based cleaning products today, our mission is to show that you can protect our planet and leave a truly clean footprint.
