How can we shift to waste less and live more?
This is the question at the heart of this Good for Nothing X Ecover Collab. A 36 hour pop-up hack exploring a refillable future. Bringing together artists, designers, activists, strategists, technologists and more to co-create prototypes and to ‘hack ideas’ with the potential to make mainstream refilling as an everyday behaviour.
Kicking off Thursday night 31st March at Newspeak House in East London, we’re gathering about 30 big-hearted, curious and creative humans to rapidly explore and hack together a range of ideas with potential to accelerate a cultural shift to refilling old things instead of buying new things.
We’re looking at ‘refilling’ here across everything we do as humans, not just within Ecover’s categories of business. How might we drop the ‘buy new’ habit and instead think ‘refill’ – for laundry, cleaning, eating, drinking and beyond?
When it comes to refilling, Ecover want to contribute to behavior change beyond their own business and are investing in widening their actions into culture, looking where they can support real cultural change.
Because, as we know, ‘there’s no cleaning on a dead planet’, so we all need to step up big time.
This is a big part of why Tom and I have really appreciated working with Ecover over the last two years in our Nothing Works guise. We’ve helped bring ‘Experiments in Waste’ into the world and are now excited to invite the wider Good for Nothing community into the mix to see what might emerge from the collective intelligence and creative constraints of the Good for Nothing way…
“How many ‘consumer insight reports’ go to waste?
Not this one.”
Dan Burgess, Good For Nothing
We’ve designed this experiment on the back of Ecover’s Refill Report, using the insights as a jumping off point for dreaming up creative responses with potential to make refilling mainstream.
How many ‘consumer insight reports’ go to waste?
Not this one. It’s sparked this big creative experiment, convening a diverse group of talent – from students of the Royal College of Art to seasoned creative activists, designers, campaigners and systems thinkers – to work alongside the Ecover team.
There will be music, food, talks and fun woven into the experience.
Because in our humble opinion a big part of how we are going to co-create a more beautiful world is through new ways of working, radical collaborations and unusual suspects working together in ways that, well…. don’t feel like work.
A rebellion of the heart, we call it.
We look forward to sharing with you what emerges (watch this space).
THE REFILL REPORT is free for everyone to read. We’re not keeping the findings to ourselves. What’s the good in that?
